THE PACK THAT GROWS BACK
We’re not just a carton. We’re a revolution.
Our Fresh Water cartons are made from 88% renewable resources, which means that the sources of the materials can grow back. Simply, the pack that grows back.
The main materials used in our cartons comes from plant based plastic and trees. Which both are renewable resources that can grow back.
But what is plant based plastic?
Its green, sweet and sticky.
Sugarcane is a plant that can be converted into plastic with the same functionality, but with a much lower carbon footprint, because the plants can grow back and the plastic can be recyclable.
It also has some other benefits: it’s water-efficient, receiving practically all the water it needs from natural rainfall; it absorbs CO2 from the air as it grows; and because it regenerates, it’s a renewable material that will never run out.
The other material is paperboard.
Not just any paper, but paper made from responsible forestry.
We’re proud of our cartons. They’re made from 54% paperboard, which is made from wood that comes from responsibly-managed forests. And we make sure that every step along the way is monitored to ensure that our materials are renewable and sustainable.
How can we ensure that the materials we use are sustainable and keep renewing?
We use paper made from wood that are certified by the Forest Stewardship Council®- a global, not-for-profit organization dedicated to the promotion of responsible forest management worldwide. The FSC guarantees that the wood-based paper used to make our cartons come from healthy forests and strong communities. The certification system operated by the Forest Stewardship Council is intended to help conserve the world’s forests by certifying responsible forest management (from economic, environmental, and social viewpoints), and by awarding the FSC label to timber and forest products resulting from responsible forest management.
Refill, Reuse and Recycle
RECYCLING IS IMPORTANT.
It's important for all materials, not just carton.
We can reduce the need to produce new materials by recycling high-value items like paper and metal, which means less mining and drilling. Recycling also reduces emissions of greenhouse gasses from making new products.
Our cartons are easy to recycle because paper and aluminium content is always high in demand. A recycled water carton can be recycled into other things like mail, cereal boxes, magazine covers, jar lids and even building materials!
So take care of the environment by doing your part at home with recycling!
WE'RE NOT PERFECT. BUT WE'RE MAKEING A DIFFERENCE.
Our partner, Tetra Pak, has been making the world a little greener for decades—and they’ve got some great initiatives in place to make our cartons more eco-friendly. For example, they’re always looking for ways to reduce the amount of aliminium and plastic in their packaging.
We know that working together with Tetra Pak, we can become the most responsible alternative there is to plastic bottles.
We believe that together, we can make a difference in the world.